A/B testing is also known as split testing. In this method, we compare two versions of a webpage or app against each other to test which version performs better. In this method, the user is given two or more variants of a page at random to see the performance. It is basically to determine the conversion goal of variants.
Many of the brands are unsure about the best options for websites or mobile apps. If you are too unsure about the planning of your A/B testing strategies- what to test, how long the test run, how to declare the test winner?
We have professionals testers that work in A/B testing marketing journey to provide actionable insights.
The main aim of websites online are as follows-
- E-commerce website want traffic to buy products online
- SAAS web application need traffic for more sign ups
- News and media website want traffic for more ads to click and sign-ups.